What is a Creative Writer and What Do They Do?

Many of life’s great stories that are told in the form of literature, film, short stories and poetry, among many other outlets, first get their start in the minds and on the pages of creative writers.

Creative writing is a professional discipline that is unique in many ways and has the potential to take your career in a vast array of different directions.

If creative writing is a field you’re interested in pursuing, it’s important to keep in mind that while it can be a challenging and competitive profession, it also offers a number of distinctive benefits.

What Are the Different Types of Creative Writing?

“Creative writing” is a broad term that, when it comes to professional careers, encapsulates many different forms of writing.

“There are so many genres,” said Melissa Hart, an instructor in the online Master of Fine Arts (MFA) program in Creative Writing at Southern New Hampshire University (SNHU).

Hart, who has a Bachelor of Arts in Literature and an MFA in Creative Writing, has authored seven fiction and nonfiction books and published articles and essays in The New York Times, Smithsonian, CNN, The Washington Post, Slate and The Los Angeles Times, among others.

She said the career pathways for creative writers are virtually unlimited.

“Creative writers can be poets and screenwriters, personal essayists, novelists, short story writers,” Hart said, explaining that even within the world of creative writing, there are a number of creative avenues you can take. Some of these include:

• Flash fiction
• Hybrid forms
• Nonfiction
• Researched nonfiction
• Writing that embraces audio and video

What Are the Main Duties of a Creative Writer?

Much like their earning potential, the daily duties of a creative writer can vary greatly depending on what projects they’re working on at any given time, Hart said.

“I think duties differ writer to writer,” she said. “In my work, I practice writing almost every day — usually rough drafts, and then revisions, of novel chapters and nonfiction book chapters, magazine and newspaper articles and essays and newsletter posts.”

According to the BLS, how you spend your days as a creative writer depends largely on what type of writer you are, some of which include:

• Biographer – writing about the accounts of an individual’s life.
• Copywriter – working in advertising and marketing writing persuasive ad copy.
• Novelist – authoring books of fiction based on imaginary plots and characters.
• Screenwriter – creating scripts for movies and television.
• Speechwriter – developing orations for government leaders, political candidates and business leaders.

And in today’s digital world, another form of writing that continues to thrive is blogging, which is defined by global website development leader Wix as articles posted to a website focused on a specific area of interest.

Social media writing, too, continues to emerge with many large organizations like Mailchimp establishing specific standards for its social media writing.

What Credentials Do You Need to Become a Creative Writer?

Hart pointed out that creative writing is a unique profession in that it doesn’t require a degree or academic credential of any kind in order to succeed.

“You don't need any credentials," she said. "You just need an open mind and a willingness to learn your craft in the genre that most interests you.”

However, high-quality college programs in creative writing can be an excellent way for writers who have natural talent and abilities to further develop their skills, Hart said. For instance, in the SNHU online Bachelor of Arts (BA) program in Creative Writing and English, students develop and sharpen their skills in a number of areas, including:

• Writing and editing techniques
• Literary form, genre, structure, style, analysis and critical thinking
• Application of storytelling elements
• Use of genre conventions and techniques
• Professional portfolio building

There is also an abundance of resources you can look into on your own to better position yourself for a career as a creative writer.

“There are piles of books, for instance, on how to write children's fiction,” Hart said. “Ditto poetry, screenplays, creative nonfiction... and there are so many resources online, as well.”

Is Creative Writing a Skill or a Talent?

Another aspect of creative writing that makes it a unique professional field, Hart said, is that it involves both natural talent and skills that can be learned.

“Perhaps a person is born with an innate talent for storytelling, but reading and practicing and studying creative writing for years will give you the skills you need to write fiction and nonfiction and poetry that appeals to readers,” she said.

Hart said that she’s had a love of language since the age of five, which is when she started writing short stories. It was her passion for writing and storytelling that inspired her to work hard developing her skills.

“All that practice gave me skills as a creative writer,” she said. “I believe I developed a talent for writing in particular genres because I studied them so deeply.”

Is it Hard to Learn Creative Writing?

While for many, learning to be a creative writer could be characterized as hard, Hart explained that “time consuming” is probably a better way of putting it.

“For instance, I just spent three years learning to cross-country ski when I’d never been on skis before,” she said. “I think it generally takes people at least three years to grow adept at creative writing in a particular genre because you’re constantly reading and deconstructing literature and thinking about it and writing and rewriting and rewriting some more.”

That said, among the many benefits of a career in creative writing is the flexibility and freedom it provides, Hart said.

“Creative writers can work anywhere they want,” she said. “I've written novel chapters in my car outside my daughter's dance studio, on airplanes, on the bank of a local river while my kid looked for newts.”

According to Hart, many of her students work in a corner of their house with noise-canceling headphones, while others write on their lunch breaks or in bed late at night.

“You can train yourself to get into a creative writing space the moment you open your laptop,” she said. “It just takes a while.”

Is Creative Writing a Good Career?

What determines if writing is a “good” career will vary person to person, but there are a lot of considerations to keep in mind if it’s a path you’re interested in following, Hart said.

“It’s a good career for me, because I get to write about topics and issues which interest me,” she said. "However, it's my husband who has the great health insurance. If I didn't have health insurance, it might not be a viable career option because freelance writers and authors don't get subsidized health insurance — we must pay for our own."

While freelance writers and authors typically do find and fund their own health insurance, there is a growing number of writer unions and guilds that can assist with health insurance plans, according to Find the Plan, an online hub for freelance writers. And non-freelance copywriters, social media writers and blog writers usually get health benefits through the organization for which they work.

Does Creative Writing Pay Well?

Unlike other professional fields — in areas like business, engineering, education, medicine and law, among others — that typically have a salary range based on experience and the level of your degree, there is a vast disparity in what creative writers earn.

While high-profile, bestselling authors can command six-figure advances for their work, they comprise just a small fraction of those earning a living as creative writers, Hart said.*

“Most of us are midlist writers, earning modest advances and royalty checks,” she said. “It's interesting to note that I can earn as much off of two 4,000-word researched essays for magazines as I can for one of my young adult novels.”

Hart said that it’s common for creative writers to generate their income from a combination of different forms of writing for a variety of outlets, along with other professional activities where they’re paid for their professional expertise. For example, Hart said she earns her living through a combination of:

• Fiction writing
• Nonfiction writing
• Private teaching and instruction through her website
• Teaching college-level creative writing

According to the U.S. Bureau of Labor Statistics (BLS), the mean annual wage for writers and authors in 2023 was $87,590.*

“But creative writing isn't about the money, for me,” she said. “It's about getting to join the conversation and put something beautiful and inspiring out into the world.”

*Cited job growth projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth. Actual salaries and/or earning potential may be the result of a combination of factors including, but not limited to: years of experience, industry of employment, geographic location, and worker skill.

Cary Jordan is an Iowa-based writer with more than 20 years of writing and editing experience on a wide range of issues related to higher education. Cary has held administrative and cabinet-level positions at multiple colleges and universities, and his writing has spanned topics related to undergraduate education as well as graduate education in the areas of business, law, medicine and engineering, among others.