Gain Valuable Career Skills with a Major in Business Administration
An SNHU business administration major can lead to a world of career opportunities in today's dynamic business environment. Manage a retail store or corporate office. Lead a nonprofit agency or healthcare organization. Oversee a government agency or manufacturing firm. Run your own company or a franchise. The possibilities are endless.
The Bachelor of Science in Business Administration was developed in cooperation with business professionals to provide the skills you need to succeed in today's economy. This undergraduate major combines management courses and a broad business education in areas such as accounting, human resources and marketing.
You can follow the general track - or you can create additional opportunities for yourself by specializing your skill set with one of our concentrations.
Concentrations
Accounting
At SNHU, you’ll learn how to solve business challenges by helping organizations manage their finances when you pursue a Bachelor of Science in Business Administration with a concentration in Accounting.
Accounting is one of the nation's fastest-growing professions. Businesses today recognize employees who have sound financial, accounting and management knowledge, as well as language and computer skills. According to the U.S. Bureau of Labor Statistics, the median annual wage for accountants and auditors was $77,250 in May 2021.1
Professionals with adequate accounting knowledge may work with middle and upper management, and in public accounting, where complex financial transactions are analyzed and reported. The accounting concentration may be ideal if you wish to supplement your business administration major with more specialized accounting skills.
Courses may include:
- Accounting Information Systems
- Intermediate Accounting I
- Intermediate Accounting II
- Financial Statement Analysis/Business Valuation
Aviation Management
The Bachelor of Science in Business Administration with a concentration in Aviation Management combines general academic preparation with the development of business management skills and specialized knowledge of aviation. Subject material in this concentration includes airport/airline management, air traffic control and/or aviation operations and management. When graduating from this program you will have skills in communications, quantitative reasoning and critical thinking, as well as an understanding of general business practices and core knowledge of the aviation industry. The degree’s design will prepare you for employment in leadership roles in a variety of aviation-related settings, or for enrollment in an appropriate graduate degree program.
Courses may include:
- Fundamentals of Air Traffic Control
- Aircraft Operations I
- Aircraft Operations II
- Aviation Law
Business Analytics
In the information age, data changes everything. Businesses now gain a competitive edge by generating and collecting massive amounts of data on a daily basis - and that amount continues to grow at an exponential rate. The ability to correctly analyze this data and apply the resulting conclusions to real-world business strategies is a highly sought-after skill.
A Bachelor of Science in Business Administration with a concentration in Business Analytics from Southern New Hampshire University will build the skills you need to help businesses grow and compete in a data-driven world. The SNHU faculty will work closely with you to ensure that you have every opportunity for experiential learning. With classes taught by expert professors who care about the success of their students, this business analytics program could help position you for a long and fruitful business career. In fact, according to the U.S. Bureau of Labor Statistics, the median annual wage for management analysts with a few years of experience under their belts was $93,000 in May 2021.1
Courses may include:
- Business Analytics
- Descriptive Analytics
- Management Science through Spreadsheets
- Predictive Analytics
Entrepreneurship
The Bachelor of Science in Business Administration concentration in Entrepreneurship allows students to apply principles and knowledge from various functional areas of business such as accounting, finance, human resources, marketing, and more, within entrepreneurial contexts. Students gain skills that support creating, planning for, and managing small to medium business ventures.
Courses may include:
- Small Business Management
- Entrepreneurship
- Business Plan Preparation
Finance
The Bachelor of Science in Business Administration with a concentration in Finance helps you develop the analytical and quantitative skills necessary for corporate and individual financial management. Understanding the nuances of business finance is important for companies across many industries. Graduates from this program may pursue jobs in various financial organizations - including banks and insurance companies - as well as roles in private and public sectors. And, according to the U.S. Bureau of Labor Statistics, personal financial advisors earned a median annual wage of up to $94,170 in May 2021.1
Courses may include:
- Money and Banking
- Personal Financial Planning
- Corporate Finance
Hospitality Business
Rooted in a global perspective, the Bachelor of Science in Business Administration with a concentration in Hospitality Business will provide you with a broad foundation in hospitality, sustainability, leadership and operations.
The hospitality world is always changing, especially now, and this concentration will prepare you to enter an always-evolving industry. This concentration incorporates knowledge regarding the planet, people, profit, ethics and equity of the hospitality world. In this concentration, you will learn from faculty experts who bring with them specialized knowledge and experience across various sectors of the industry. You will also have opportunities to expand your network through experiential learning and real-world client engagements.
The curriculum for this program will help you master the technical foundations of the industry while developing essential leadership and management skills.
Courses may include:
- Geography of Global Cultures
- Sustainable Tourism
- Intro to Sustainable Hotel Operations
- Hospitality Revenue Management
- Hospitality Facilities and Operations Management
Management Information Systems
Most businesses depend on technology, and knowing which systems to invest in and how to use them effectively is key in this fast-paced, competitive landscape. When you pursue a Bachelor of Science in Business Administration with a concentration in Management Information Systems, you can learn how to analyze and communicate information system solutions that optimize business operations.
With your management information systems degree from SNHU, you’re in a great position to begin an internship or career in management information systems. SNHU faculty, alumni and our career development staff can help connect you with experiential learning opportunities that prepare you to enter the business world.
Typically, candidates in this field will need a bachelor’s degree and related work experience. Many computer and information systems managers also have a graduate degree. According to the U.S. Bureau of Labor Statistics, people in this field, depending on degree level, made a median annual wage of $159,010 in May 2021.1
Courses may include:
- Applied Data Structure and Database
- Information System Requirements and Design
- Business Systems Applications
Marketing
Marketing is the driving force of business and organizational success. When you pursue a Bachelor of Science in Business Administration with a concentration in Marketing, you'll learn how to implement innovative marketing and business strategies that help grow companies. Earning a marketing-focused business degree can help prepare you for a variety of careers in the dynamic, creative, results-oriented field of marketing. Whether you’re looking to work in the world of advertising at a large agency, or as a brand manager at a smaller company, a degree in marketing could be just the tool you need to succeed.
Marketing is an up and coming degree endeavor considering the BLS reports that this area of work is projected to grow 6% from 2019 to 2029, faster than the average for all occupations. Not to mention, depending on level of experience, the median annual wage for advertising, marketing and promotions managers was $133,380 in May 2021.1
Courses may include:
- Social Media & Marketing Communications
- Marketing Research
- Consumer Behavior
Operations and Project Management
If you have a knack for organizational skills and keeping track of important details that help things run more smoothly, a Bachelor of Science in Business Administration with a concentration in Operations and Project Management could be for you. This concentration provides a comprehensive overview of what business operations entails, including planning, coordinating use of materials, budgets, timelines and more. You’ll gain exposure to managing day-to-day operations as well as planning and executing a variety of projects in service and manufacturing firms.
Courses may include:
- Supply Chain Management
- Project Management
- Six Sigma Quality Management
Professional Sales
SNHU’s Bachelor of Science in Business Administration with a concentration in Professional Sales has been recognized as a top 100 sales program in the country. Here, you’ll have the opportunity to learn from professionals with real-world experience, participate in peer coaching, experience a sales management simulation to make real-world sales team leadership decisions and even participate in a local, national or international sales competition.
Courses may include:
- Professional Selling
- Advanced Professional Selling
- Business Analytics
- Business Systems Applications
Sport Management
With SNHU's Bachelor of Science in Business Administration with a concentration in Sport Management, you can take your passion for sports and turn it into an exciting career with endless possibilities. The sports market is always in search of well-trained professional managers. In fact, employment of entertainment and sports occupations is projected to grow 22% from 2020 to 2030, which is faster than the average for all occupations.1
That’s why majoring in business administration with a focus on sport management can help set you up for success. This program is ideal for those who want to maximize transfer credits, switch to business from another discipline, or supplement a technical degree or background with an undergraduate degree in business. By adding a specialized sport management concentration to your business major, you can pursue your passion while giving yourself a competitive edge for entry-level sports jobs upon graduation.
Courses may include:
- Introduction to Sport Management
- Sport Marketing
- Sport, Society and Ethics
See Yourself Succeed as a Business Administration Major
Develop your business knowledge, understand your social and ethical values, and gain an international perspective. Use cutting-edge technology and hone your critical-thinking and problem-solving skills while learning to be an effective leader. Our business curricula includes coursework and field experiences that help you gain valuable career skills such as:
- Communication. Communicate effectively through written, oral and visual communication
- Information technology. Master IT principles and applications and use them to their greatest advantage
- Problem solving. Identify problems quickly, analyze them reasonably, find solutions creatively
- Teamwork. Develop interpersonal skills that help you participate effectively in teams and groups
- Analytical skills. Apply quantitative and qualitative methods and use data, applied mathematical and statistical techniques and decision sciences
- Global orientation. Gain a multidisciplinary global perspective to make effective international business decisions
- Legal and ethical practices. Understand the legal and ethical considerations and implications of personal, social, business and international business behavior and activities
- Research. Conduct primary and secondary research and learn how to apply the results
- Strategic approaches. Think and plan strategically
- Leadership. Be an effective team and organizational leader
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in business administration at SNHU include:
- Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success
- Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
- Accessible faculty. Learn from highly credentialed faculty who have industry experience and are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands
- Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities
- Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine.
Internships & Outcomes
As an SNHU business administration major, your program is much more than the classes you take. You'll receive hands-on experience and guidance from seasoned professionals: Our faculty, alumni and career services team can help connect you with opportunities that prepare you to enter the workplace.
Business and financial occupations are projected to grow 8% through 2030 – faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.1 Earning your bachelor’s degree in business can help create demand for your skill set throughout your career.
Curriculum
The general-track curriculum for our BS in Business Administration allows you to gain a well-rounded background in leadership, communication, accounting, behavioral dynamics and quantitative analysis as a business administration major at Southern New Hampshire University.
Courses To Prepare You For Your Life & Career
SNHU's bachelor's in business administration program includes:
- General education courses
- Business core
- Degree-specific courses
General Education Program
SNHU's required general education program, known as The Commons, aims to guide you toward success in not only your academic career, but your personal and professional life too.
Throughout the curriculum, you'll gain some of the most in-demand skills in today's workplace, including:
- Research and information analysis
- Diverse audience communication
- Critical thinking and ethical problem solving
- Leadership, emotional intelligence and collaboration
This expertise will prove practical, transferable and invaluable as you grow in your career and contribute positively to society.
Beyond foundational skill development, the general education program also provides the benefit of allowing you to explore a wide range of fields outside of your intended major.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
| View Full Curriculum in the Catalog |
|---|
| BS in Business Administration |
| Courses May Include | ||
|---|---|---|
| BS in Business Administration Campus | ||
| BUS 210 | Managing and Leading in Business | Students will explore leadership and management theories and how to incorporate them in one's own personal style for effective contribution and collaboration in diverse team environments, and learn about the skills necessary to lead in various organizational structures and areas of business. Students will also examine how the functional areas of business are interrelated and work together in organizations. |
| BUS 225 | Critical Business Skills for Success | Students will learn the critical business skills required for successful leadership and management in organizations. By applying business research skills and data analysis, students will solve problems and support business decisions. Students will also explore various techniques and forms of professional communications and their uses in business contexts. |
| FIN 320 | Principles of Finance | Students will examine the corporate finance discipline, including the financial management of organizations and the skills needed to make decisions about financing, investments, and dividends. Students will learn how the analysis of financing and investment options can inform decisions that add value to an organization and its investors. |
| MKT 205 | Applied Marketing Strategies | Students will learn how the marketing mix is used to position a product or service for a specific target market by analyzing pricing, distribution, product development, and promotional strategies. By applying marketing and consumer research, students will generate informed recommendations. Students will also examine the impact of communications and distribution channels on marketing efforts. |
| Total Credits: 120 | ||
Campus Undergraduate Tuition
Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.
University Accreditation
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.
Related Articles
Academic Spotlight: Associate Dean of Business Dr. Jolivette Wallace
Is a Master's in Marketing Worth It?
What is Change Management?
References
Sources & Citations (1)
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
- https://www.bls.gov/ooh/business-and-financial/accountants-and-auditors.htm (viewed August 1, 2022)
- https://www.bls.gov/ooh/business-and-financial/management-analysts.htm (viewed August 1, 2022)
- https://www.bls.gov/ooh/business-and-financial/personal-financial-advisors.htm (viewed August 1, 2022)
- https://www.bls.gov/ooh/management/computer-and-information-systems-managers.htm (viewed August 1, 2022)
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed August 1, 2022)
- https://www.bls.gov/ooh/entertainment-and-sports/home.htm (viewed August 1, 2022)
- https://www.bls.gov/ooh/business-and-financial/home.htm (viewed August 1, 2022)
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.