Business Analytics Degree Online BS in Business Administration Concentration
Program Overview Why Get a business analytics degree online?
In the Bachelor of Science (BS) in Business Administration with a concentration in Business Analytics program at Southern New Hampshire University, you'll develop an in-demand skill set that can help businesses, big and small, navigate through change with data-driven decision-making.
Skills you'll learn:
- Business data analysis and interpretation
- Use of descriptive, predictive and prescriptive analytics
- Management strategies in a global business context
- Ethical business practices
- Ability to develop and recommend data-based solutions
- Audience communication tactics
Courses & Curriculum Online business degree classes that prepare you for your career
A business administration degree is one of the most versatile you can receive. First, you'll study foundational areas of business such as operations, leadership, marketing, finance and accounting, and global business. This foundation is crucial to support the specialized courses you'll take in SNHU's business analytics concentration, where analysis meets business to drive strategy and decision making. Your 5 business analytics concentration courses will range from fundamental concepts and tools to developing predictive models. You'll explore a variety of topics to help you understand the role of business analytics in an organization.
Online business analytics courses
The curriculum for the online business analytics concentration is designed to help you gain knowledge and practical skills to use analytics in business contexts in a legal and ethical manner. Throughout your coursework, you'll prepare and analyze data to gain insights and solve business problems, leverage tools to support analyses, and learn how to communicate solutions to key business stakeholders.
Courses may include:
Business Analytics
Course ID:
QSO 250
This course will provide you with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. You will learn how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
Descriptive Analytics
Course ID:
QSO 260
You will learn how to analyze historical business data to uncover relationships that can be used to guide predictions about the future and business decision making. JMP statistical and data visualization software will be used to apply tools for analyzing business data.
Management Science through Spreadsheets
Course ID:
QSO 320
Apply management science techniques to analyze data to inform business decisions that align to strategic organizational objectives.
Predictive Analytics
Course ID:
QSO 370
This course introduces the techniques of predictive modeling and analytics in a data - rich business environment in order to predict future business outcomes and associated risks. It covers multivariate and other techniques to implement predictive models for a variety of practical business applications.
Visit the course catalog to view the full BS in Business Analytics curriculum.
The Commons: SNHU's gen ed program
All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.
PC (Windows OS) Technical Requirements
| Component Type | PC (Windows OS) |
|---|---|
| Operating System | Currently supported operating system from Microsoft. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Dell |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Apple (Mac OS) Technical Requirements
| Component Type | Apple (Mac OS) |
|---|---|
| Operating System | Currently supported operating system from Apple. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Apple |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Note: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.
- Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government.
- Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers.
Licensure and Certification Disclosures
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
Apply for free in minutes
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: May 5, 2025 | June 30, 2025
Next term starts:
Mar. 3, 2025
Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.
What to expect:
8-week terms
Learn around your schedule
24/7 online support
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Learn from instructors with industry experience
Our faculty members carry with them decades of experience in technology. By bringing real-world insights to the classroom, they can help position graduates for success in a field that's always changing.
Featured Faculty
Karl Kammerer
With experience ranging from biotech entrepreneurship to higher education, Dr. Karl Kammerer's professional journey includes co-founding and leading a biotechnology company, directing a community-facing center for entrepreneurship, and numerous teaching and administrative positions in higher education. He is dedicated to creating an accessible, engaging, inclusive learning environment that empowers you to develop the skills and knowledge to thrive in a rapidly changing business world.
Position
Associate Dean, Business
Education
- PhD in Strategic Management
- Master of Business Administration (MBA)
Read more about Dr. Karl Kammerer and other online faculty at SNHU.
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 180,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
Step 1: Complete the online application – it only takes minutes.
It's easy, fast and free.
Step 2: Submit additional forms.
Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)
Step 3: Make your decision.
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online undergraduate tuition
Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$330
$990
$39,600
Active-duty military and spouses | Full- and part-time students**
$231
$693
$27,720
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Transfer credits and lower your cost by:
$9,900 $14,850 $19,800 $24,750 $29,700If 30 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $29,700
If 45 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $24,750
If 60 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $19,800
If 75 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $14,850
If 90 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $9,900
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.
Ways to save on online tuition
Career Outlook What can I do with an online business analytics degree?
The business world is shifting rapidly. The growth of remote work, an increasingly diverse workforce and evolving technology are changing the way people and organizations get things done. As organizations navigate these changes, they’ll need future-thinking leaders with the business analytics skills to gain insight into business problems, generate useful information and recommend data-based solutions.
Occupations
Opportunities for skilled leaders are significant. With a business analytics degree, you could be qualified for occupations like:
Management Analyst
Use data to recommend ways an organization can manage its people more efficiently.
Operations Research Analyst
Discover inefficiencies by using simulations or predictive modeling and implement strategies to improve business.
Market Research Analyst
Research competitors, demand and pricing to forecast marketing trends, and collect data to measure the effectiveness of business strategies.
11%
Projected job growth for management analysts through 2033, according to the U.S. Bureau of Labor Statistics.1
$99,410
Median annual wage of management analysts in 2023, according to the BLS.1
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.
Frequently Asked Questions
Is a business data analytics degree worth it?
Any bachelor's degree can be a steppingstone to a better future, but the rest is up to you. The benefits of a specialized degree in business analytics is that you'll develop an in-demand business skill set that can lead to a variety of careers across industries. One of the fastest growing and in-demand skills employers are looking for is the ability to interpret and model data to drive business decisions – which is key to business success.
Is majoring in business analytics hard?
"Hard" is a relative term. At Southern New Hampshire University, your success is our mission, no matter which program you choose. We offer a variety of student support services form online tutoring to career advising, to help you stay on track. That being said, a Bachelor of Science (BS) in Business Administration with a concentration in Business Analytics is a quantitative degree, meaning an applied statistics background – which is part of the business core at SNHU – will lay the foundation for your analytics coursework and can set you up for success in your concentration curriculum.
How much money can you make with a business analytics degree?
With a bachelor's degree in business analytics, you'll gain a versatile skills set that can appeal to a variety of employers. It can help qualify for positions that focus on strategic decision making.
According to the U.S. Bureau of Labor Statistics, some average salaries in 2023 for occupations typically associated with this degree include $99,410 for management analysts, $74,680 for market research analysts and $83,640 for operations research analysts.1
What does a person with a business analytics degree do?
Business analytics is a core skill in nearly any occupation in a business environment as it has become crucial for professionals to be able to use data to drive business strategy.
With your bachelor's degree in business analytics, some careers you may want to consider include:
- Operations Research Analyst: Discover inefficiencies by using simulations or predictive modeling and implement strategies to improve business.
- Market Research Analyst: Research competitors, demand and pricing to forecast marketing trends, and collect data to measure the effectiveness of business strategies.
- Management Analyst: Use data to recommend ways an organization can manage its people more efficiently.
According to the BLS the need for business analysts is projected to grow 11% though 2033 – much higher than average for all occupations. About 95,700 openings for management analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.1
Related Articles
Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
- https://www.bls.gov/ooh/business-and-financial/management-analysts.htm (viewed Sept. 13, 2024)
- https://www.bls.gov/ooh/math/operations-research-analysts.htm (viewed Sept. 13, 2024)
- https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (viewed Sept. 13, 2024)
Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth.