Digital Marketing Degree Online Bachelor Degree Concentration
Program Overview Why get a digital marketing degree online?
Prime yourself for a modern business career with a Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University. In this program, you'll gain the knowledge needed to master the mobile environment, specialize in social media and evaluate metrics that lead to stronger campaigns.
Skills you'll learn:
- Internal and external marketing strategies
- Marketing plan development
- Brand awareness tactics
- Data-driven product positioning
- Effective communication approaches
- Applications of legal and ethical principles
Courses & Curriculum Digital marketing degree online classes designed to optimize your skills
This program's major and concentration courses will prepare you for leading industry-recognized certification, while its general education, business core and free elective classes round out your learnings.
Digital marketing degree online courses
In these classes, you'll examine the latest methods of capturing online consumer attention – like targeted strategies, pay-per-click advertising and optimized copy – and learn how to use their results to optimize marketing plans.
Courses may include:
Digital Marketing
Course ID:
MKT 225
In this course students will be introduced to the different types of digital marketing channels and business functions using digital marketing technology and tools. Topics will focus on earned, paid, and owned media and the intersection of the three. The course will also emphasize development of a digital marketing strategy and its impact on the business.
Professional Selling
Course ID:
MKT 270
Selling is a real life skill that everyone uses every day no matter what the profession. We sell our personal brand to employers; our ideas to family members, friends and co-workers; and as sales professionals, we sell products and services to consumers and business customers. In this course, students will gain foundational knowledge of the sales process, its relationship to marketing, and develop skills necessary to succeed in professional selling. Students will explore inside and outside sales in varying organizational environments. Through authentic scenarios, students will analyze customer needs to develop value-added relationships and generate revenue for an organization.
Mobile Marketing
Course ID:
MKT 311
Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
SEO vs. SEM
Course ID:
MKT 315
Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
Digital Advertising
Course ID:
MKT 335
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
Consumer Behavior
Course ID:
MKT 345
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Strategic Brand Management
Course ID:
MKT 400
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
Strategic Marketing Planning (Capstone)
Course ID:
MKT 432
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
Visit the course catalog to view the full BS in Marketing - Digital Marketing curriculum.
The Commons: SNHU's gen ed program
All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.
PC (Windows OS) Technical Requirements
| Component Type | PC (Windows OS) |
|---|---|
| Operating System | Currently supported operating system from Microsoft. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Dell |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Apple (Mac OS) Technical Requirements
| Component Type | Apple (Mac OS) |
|---|---|
| Operating System | Currently supported operating system from Apple. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Apple |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Note: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.
- Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government.
- Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers.
Licensure and Certification Disclosures
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
Apply for free in minutes
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: October 28, 2024 | January 06, 2025
Next term starts:
Sept. 02, 2024
Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.
What to expect:
8-week terms
Learn around your schedule
24/7 online support
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Learn From Instructors With Industry Experience
Our faculty carry with them decades of experience in marketing. By bringing real-world insights to the classroom, they can help position graduates for success in this ever-evolving field.
Dr. Anita Goerig
Dr. Anita Goerig has spent nearly 3 decades in the marketing industry working on brand management programs, digital and social media campaigns and graphic design projects, including 4 years at luxury lifestyle magazine "Stylish Spaces with Masonry."
Position
Adjunct Marketing Faculty
Joined SNHU
March 2022
Education
- BA in Graphic Design from Central Connecticut State University
- MBA from the University of New Haven
- DBA from Capella University
"SNHU's program is a well-balanced mix of theory and practice where you will work on course projects featuring known brand names and showcase your newly acquired skills."
Dr. Jolivette Wallace
Prior to joining Southern New Hampshire University in 2023, Dr. Jolivette Wallace worked at Belhaven University for over a decade and owned and operated a 6-figure business. Wallace has earned numerous accolades throughout her career, including being recognized as a top 1% business faculty member during her tenure at Belhaven University and receiving the A Woman Who Sets the Standard Award from the International Women’s Review Board.
Position
Associate Dean, Marketing
Joined SNHU
2023
Education
- BBA in Marketing from Mississippi State University
- MBA from William Carey University
- PhD in Leadership and Organizational Change from Walden University
- Professional Certificate in Digital Marketing from American Marketing Association and the Digital Marketing Institute
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 180,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
Step 1: Complete the online application – it only takes minutes.
It's easy, fast and free.
Step 2: Submit additional forms.
You’ll fill out one form to verify your high school completion or GED. Then, if you’ve attended college before, you’ll submit a form for each school so we can request your transcripts for you. (Also for free!)
Step 3: Make your decision.
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE), which means we meet certain standards of academic quality, and have the tools and resources necessary for students to be successful. The university also carries specialized accreditations for some programs.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online undergraduate programs
Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$330
$990
$39,600
Active-duty military and spouses | Full- and part-time students**
$231
$693
$27,720
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Transfer credits and lower your cost by:
$9,900 $14,850 $19,800 $24,750 $29,700If 30 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $29,700
If 45 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $24,750
If 60 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $19,800
If 75 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $14,850
If 90 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $9,900
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.
Ways to save on online tuition
Career Outlook What can I do with a digital marketing degree?
Business and technology are changing rapidly — and for any brand to truly succeed in the market, it's crucial to stay on top of these shifts. That's where people with digital marketing expertise come in. With this degree under your belt, you could qualify for employment in industries like professional, scientific and technical services, management of companies and enterprises, finance and insurance, and beyond.
Occupations
Earning a digital marketing degree online can help position you for a number of roles, including:
Advertising Managers
Create interest among potential buyers of a product or service for a department, an entire organization or individual projects.
Promotions Managers
Direct programs that combine advertising with purchasing incentives and target them to customers in media, at events or in displays to increase sales.
Marketing Managers
Estimate demand and identify potential markets for products and services that an organization and its competitors offer.
7%
Increase in roles for marketing managers through 2032, projected by the U.S. Bureau of Labor Statistics (BLS).1
$157,620
Median annual pay for marketing managers as of May 2023, according to BLS.1
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.
What SNHU students are saying
I’ve been a digital marketer for years, but this educational pathway made me a stronger, more educated professional in my field.
EJ Linehan '20 '21
Frequently Asked Questions
Which degree is best for digital marketing?
If you're hoping to land a job in digital marketing, you'll want to pursue a degree that offers a strong marketing foundation and specialized digital marketing training.
That's why Southern New Hampshire University (SNHU) offers an online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing.
Outside of general education and free elective courses, this program will require you to take 7 classes strictly about marketing. You'll also need to complete 4 courses in the digital marketing concentration: Mobile Marketing, SEO vs. SEM, Digital Advertising and Digital Analytics.
And like all of SNHU's on-campus and online business school degrees, you'll have to finish 10 courses in the business core. This includes accounting, operations management, business law – and, yes, your Introduction to Marketing course.
Should you decide to take your digital marketing career further upon earning a bachelor's degree, SNHU also offers a master's in digital marketing.
Which is the best online digital marketing course?
Naming a course as the best is, of course, subjective.
Southern New Hampshire University offers 4 bachelor's-level classes in digital marketing, which make up the specialized portion of our BS in Marketing with a concentration in Digital Marketing curriculum.
These courses include:
- Digital Advertising
- Digital Analytics
- Mobile Marketing
- SEO vs. SEM
Depending on where you work after graduation, you may use knowledge from all of these or just one. At a larger company, there might be teams that focus solely on one of these areas. At a smaller organization, you might be responsible for all sorts of digital activity and analytics.
Because of this, you may actually consider more than one course to be the "best" for your career.
How do you get a digital marketing degree?
With hard work and dedication to your program, you can earn a digital marketing degree.
However, with no set class times and plenty of academic support, you can earn a digital marketing degree online from Southern New Hampshire University (SNHU) with the added benefit of convenience.
Part of what we do is remove barriers, so you can earn a degree and reach your goals.
These barriers include when and where you take classes. While going to a traditional brick-and-mortar campus definitely works for some people – like the students who attend our New Hampshire campus – those who have unique work schedules or live far away might find the flexibility of our online courses helpful.
There's also the factor of support. We believe our support system is among the best in class and can help you succeed. You can lean on our academic advisors, instructors and available resources when you need help.
And we can't forget cost — SNHU has been recognized for our low online tuition rates for some time. In fact, they're among some of the lowest in the nation.
At SNHU, we're with you from day 1 to graduation and beyond.
Is digital marketing well paid?
Marketing is often a job that pays well and one that typically requires a bachelor's degree.
According to the U.S. Bureau of Labor Statistics, marketing managers made a median annual salary of $157,620 in May 2023.1
More specifically, these are the median annual wages for marketing managers as of May 2023 in the top industries in which they worked:
- Management of companies and enterprises: $167,800
- Finance and insurance: $165,470
- Professional, scientific and technical services: $164,050
- Manufacturing: $165,840
- Wholesale trade: $151,090
What is the highest salary in digital marketing?
According to the U.S. Bureau of Labor Statistics (BLS), the highest 10% of marketing managers earned more than $239,200 in May 2023.1
Digital marketers can also continue a path to high-level roles in executive leadership. The BLS reported the highest 10% of chief executives also reportedly earned more than $239,200 in May 2023.1
Keep in mind, the experience you gain and the type of organization you work for can factor into your salary.
How long will it take to earn a digital marketing degree?
Most people think a bachelor's degree takes around 4 years to complete.
And while that's true in many cases, the time it takes to complete your general education, business, marketing and digital marketing classes all depends on you.
At Southern New Hampshire University (SNHU), taking online classes part time means enrolling in 1 class per 8-week term, while full time means doubling up with 2 classes per term. Choosing how many classes to take depends on your personal schedule, as well as how successful you think you can be at each enrollment level.
Another factor to consider is transfer credits. SNHU has an extremely generous transfer policy that allows you to transfer up to 90 credits toward your program. This includes coursework you've completed at other educational institutions, in addition to certifications you've earned, portfolio assessment and military training.
With the help of your academic advisor, you can create a timeline that outlines how long it will take to graduate. We want you to reach your goals faster and are on call to help you succeed.
Why should I earn a digital marketing degree online?
Think about it: In an innovative digital environment, doesn't it make sense to prepare for an online career in digital marketing?
Southern New Hampshire University (SNHU) is known for staying ahead of the pack. Since 2015, we've earned "Most Innovative" regional university honors from U.S. News & World Report. This recognition comes from a peer assessment survey, made up of college presidents, provosts and admission deans – not from SNHU – who voted on schools that "are making the most innovative improvements in terms of curriculum, faculty, students, technology or facilities," according to the report.2
What's also innovative is learning from instructors who are in the field right now. Who better to help you learn digital marketing and give you career advice than the professionals who are doing it every day?
Another reason to earn your digital marketing degree online at SNHU is affordability. Online degrees are known for being a budget-friendly option for students, but we've with some of the lowest online tuition rates in the nation.
Have a talk with one of our admission counselors today to see if our digital marketing degree could be right for you.
Related Articles
Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet at:
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Mar. 12, 2024)
- https://www.bls.gov/ooh/management/top-executives.htm (viewed Mar. 12, 2024)
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2SNHU, SNHU Once Again Recognized as a Top Employer in Higher Education, Most Innovative in the North, on the internet, at https://www.snhu.edu/about-us/newsroom/press-releases/snhu-once-again-recognized-as-a-top-employer-in-higher-education (viewed Mar. 12, 2024)