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Social Media Marketing Degree Online BS in Marketing Concentration

Jesús Súarez, who earned his degree from SNHU in 2021, wearing headphones and working on his laptop that has an SNHU sticker on the front.

Cost per credit $330

Total courses 40

Term length 8 weeks

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Program Overview Why get a social media marketing degree online?

Within the broad field of marketing, demand for social media specialists is rapidly rising. Gain this sought-after expertise with a Bachelor of Science (BS) in Marketing with a concentration in Social Media from Southern New Hampshire University. Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), this program will teach you how to leverage social media to engage consumers, build loyalty and drive business.

Skills you'll learn:

  • Campaign development strategies
  • Effective marketing tactics
  • Written and oral communication approaches
  • Primary and secondary data analysis
  • Applications of legal and ethical standards
  • Cross-functional collaboration methods
Jesús Súarez, who earned his degree from SNHU in 2021, wearing his cap and gown standing in front of the SNHU-branded bus.

Courses & Curriculum Social media marketing degree online classes that can advance your skills

This program weaves social media theory and practice with traditional marketing strategy. Along the way, you can gain hands-on knowledge with an internship or experiential learning course.

Degree Courses

Social media marketing degree online classes

This specialized online marketing degree program consists of 4 concentration classes that explore writing for new media, social media strategy, social media campaigns and digital advertising. Paired with the major's other required courses, you'll learn critical skills that can help you stay competitive in an ever-changing industry.

Even better? 1 of the concentration courses (MKT 355: Social Media Marketing Strategy) prepares you to sit for HubSpot's Social Media Certification exam – another credential to add to your resume.

Courses may include:

Course ID: MKT 225
In this course students will be introduced to the different types of digital marketing channels and business functions using digital marketing technology and tools. Topics will focus on earned, paid, and owned media and the intersection of the three. The course will also emphasize development of a digital marketing strategy and its impact on the business.
Course ID: MKT 270
Selling is a real life skill that everyone uses every day no matter what the profession. We sell our personal brand to employers; our ideas to family members, friends and co-workers; and as sales professionals, we sell products and services to consumers and business customers. In this course, students will gain foundational knowledge of the sales process, its relationship to marketing, and develop skills necessary to succeed in professional selling. Students will explore inside and outside sales in varying organizational environments. Through authentic scenarios, students will analyze customer needs to develop value-added relationships and generate revenue for an organization.
Course ID: MKT 335
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
Course ID: MKT 337
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Course ID: MKT 345
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Course ID: MKT 355
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
Course ID: MKT 400
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
Course ID: MKT 432
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.

 Visit the course catalog to view the full BS in Marketing with a concentration in Social Media Marketing curriculum.

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Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!

Upcoming term starts: October 28, 2024 | January 06, 2025

Next term starts:
Sept. 02, 2024

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Online Student Experience What’s it like going to SNHU?

Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.

What to expect:

8-week terms

Learn around your schedule

24/7 online support

Online Classroom

What does an online course look like?

You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:

  • Schedule of weekly assignments
  • Discussion boards
  • Grades
  • Instructor announcements
How to Take an Online Class at SNHU
5 ways SNHU makes the admission process "easy-peasy" #shorts

Admission Applying to SNHU is fast and free

No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.

All it takes is 3 simple steps

It's easy, fast and free.

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You’ll fill out one form to verify your high school completion or GED. Then, if you’ve attended college before, you’ll submit a form for each school so we can request your transcripts for you. (Also for free!)

After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.

Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu

Accreditations

SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE), which means we meet certain standards of academic quality, and have the tools and resources necessary for students to be successful. The university also carries specialized accreditations for some programs.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.

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Tuition Cost & Savings College can be more affordable than you think

As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.

Online undergraduate programs

Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$330
$990
$39,600
Active-duty military and spouses | Full- and part-time students**
$231
$693
$27,720

*before previously earned credits are applied

Tuition rates are subject to change and are reviewed annually.

**Note: Students receiving this rate are not eligible for additional discounts.

Additional costs: Course materials vary by course.

Transfer credits and lower your cost by:

$9,900 $14,850 $19,800 $24,750 $29,700
Transfer credits and lower your cost by:

If 30 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $29,700

If 45 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $24,750

If 60 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $19,800

If 75 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $14,850

If 90 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $9,900

How we estimate your tuition cost:

We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.

Career Outlook What can I do with a social media marketing degree?

The benefits of earning a degree in social media marketing are two-fold. On one hand, you'll acquire the foundational knowledge needed to succeed in a marketing role. On the other, you'll gain the specialized knowledge of social media, which shows employers you know how to grow business through innovative channels.

Occupations

With a social media marketing degree, you can find success in a number of different roles, including:

Use social media to communicate with customers, advertise products, establish brand identity and create brand loyalty.

Plan, execute and monitor social media strategies that help drive sales, brand awareness and customer engagement.

Act as a “brand ambassador,” helping build relationships with new and existing clients through social media channels.

Use digital marketing principles to optimize inbound organic traffic from search engines to company websites.

Conduct market research, coordinate marketing campaigns and strategies, and oversee product development.

Help determine brand goals, leverage performance insights and manage long-term campaign strategies.

6%

Increase in roles for advertising, promotions and marketing managers through 2032, projected by the U.S. Bureau of Labor Statistics (BLS).1

$156,580

Median annual pay for advertising, promotions and marketing managers as of May 2023, according to the BLS.1

Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

What SNHU students are saying

Christine Viera '21
Christine Viera '21
The courses were fabulous. I definitely learned an amazing amount from each of them. The classes also build on themselves, meaning the program uses the information from previous classes, showing the student that they have progressed in their learning and abilities.
Christine Viera '21

Frequently Asked Questions
Your questions, answered

A great place to begin is by finding a degree program that specializes in social media. This gives you the opportunity to build an understanding of the industry and gain the skills you'll need to break into it.

Southern New Hampshire University's online bachelor's in social media marketing degree could give you the strong start you need. You could also explore social media marketing as a supplement to a business degree. Students of our online associate in business and online bachelor's in business programs, for example, have the option to take social media courses.

For those just starting out, we also offer an online associate in marketing program.

Any one of these pathways can help you build your resume and portfolio, and even prepare you for success in an entry-level role.

Of course, one of the best ways to learn is by doing. That's what makes our online social media marketing degree so special – it helps give students the foundation and practice they need to start their career.

You'll learn from real-world examples, engage with instructors and peers, and discover bold new ways to capture loyal consumers. You'll also spend entire courses developing social media marketing strategies and campaigns.

The program was worth it to Christine Viera '21.

"Everything about the marketing program has helped me to be better at my job," she said. "I have learned that there is so much involved in how to create graphics, how to track and follow campaigns, what is important in an email tagline and how to find my audience. I could go on and on."

Yes, social media marketing is a good career. In fact, for those who are passionate about selling products or building brands through social media, it's a great career.

Beyond the rewards of the work itself, advertising, promotions and marketing managers are often well paid.

According to the U.S. Bureau of Labor Statistics, these professionals reportedly earned a median annual salary of $156,580 in May 2023.1 Pair this with a projected job growth percentage of 6% through 2032, and the prospects appear promising.1

Another perk is how exciting the industry can be. Still relatively new by marketing standards, social media marketing is dynamic. Organizations big and small see social media as a cost-effective alternative to traditional print advertising.

It doesn't just save money, either. Social media marketing can help save time, talent and planning, too. Imagine the work that goes into executing a successful out-of-home campaign: from sourcing third-party media companies, to location scouting, to producing hundreds of creative deliverables in a single media buy.

By comparison, social media gives you the power to create and test messages at a low cost with quick turnaround times and far fewer resources.

It's important to note, too, that successful marketing depends on meeting consumers where they are, which is why so many companies turn to social media.

Here's the thing: There's no one way to succeed in social media marketing. That said, our online programs are built to put you on track for a fruitful, rewarding career.

In fact, an online platform like Southern New Hampshire University's can position you well for a social media career.

"These degrees (social media bachelor's and digital marketing master's) have given me the opportunity to walk into my marketing management role with complete competency," said Danielle Upham '19 '21G. "I’m also able to build relationships remotely because of the experience at SNHU. Sometimes it’s hard to stay human online, and being a student online helped me become a marketing manager online as well."

According to the U.S. Bureau of Labor Statistics, typical entry-level education for advertising, promotions and marketing managers is a bachelor's degree.1 A specialized social media marketing degree can additionally set you apart to employers seeking those skills.

The "best" social media marketing course depends on what you're looking for. That said, here are a few questions to ask when considering which courses are the right fit for you:

  • Is the content of the course updated and relevant to today's workforce?
  • Will this course help me build the skills I need to start or continue my social media marketing career?
  • Is the content engaging and the instructor experienced in their field?
  • Will the course help me learn how to use standard industry tools and platforms?
  • Can I become more strategic through the content of the course?

At Southern New Hampshire University, we offer several social media marketing courses that fit the bill. Our instructors are industry experts who apply their real-world knowledge to their curriculum, so you can make meaningful connections that prepare you for future success.

The amount of time it takes to earn your social media marketing degree depends on your personal circumstances.

First, you'll need to determine if you can attend school part time or full time. At Southern New Hampshire University, part time means taking 1 class per 8-week term and full time is 2 classes in a term. Determine what will make you more successful in your classes: Do you have the bandwidth to take 2 classes at once, or would you be more comfortable with just 1?

Many SNHU students transfer in from other institutions. If you're doing the same, the amount of credit that's accepted into your program may affect how long it takes you to earn your degree. SNHU accepts up to 90 credits toward a bachelor's degree – one of the most generous transfer credit policies in the country. If you're able to transfer all 90 credits in, you'd be left with only 30 credits (or 10 classes).

"Almost all of my previous credits from (my associate degree) transferred over," said Christine Viera '21. "I realized then that I could really return to college and not need to retake several classes that I had taken previously."

If you've already earned your AS in Marketing at SNHU, you can seamlessly transfer all of those credits toward our BS in Marketing program — a major time and money saver.

Similarly, we offer an accelerated BS-to-MS pathway that lets you:

  • Take up to 2 graduate-level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate
  • Apply your graduate credits to your online master's degree to complete your program in as fast as 1 year

If you're interested in earning both degrees at an accelerated rate, consider having a discussion with an academic advisor. You must also meet the following academic requirements:

  • Hold a GPA of 3.00 or greater
  • Have a minimum of 90 credits
  • Complete all major requirements/coursework, including capstone
  • Meet the waiver requirements for the associated graduate courses

Speak to an admission counselor today to help you decide on a program and schedule that works for you.

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Sources & Citations

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Apr. 19, 2024). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.